ACT WEBSITE BANNER ADS - FAQs

How much does it cost to advertise on the ACT website?
This depends on which of the seven available banner ad positions you choose.

Homepage
Banner ad size:  468 x 60 pixels (landscape - standard size)
Number of advertising positions: one
Cost: see below                

ACT Resource Reviews [Digest] page
Banner ad size:  120 x 240 pixels (portrait - standard size)
Number of advertising positions: three
Cost: see below

Notes:
1) The maximum single period for banner ad bookings is 12 months.
2) These prices relate to ready-made banner ads that conform to the technical specifications set out below.
3) Under no circumstances do these prices include the cost of designing a banner ad on behalf of a
    prospective advertiser.

Please also note: positions are booked for a calendar month at a time and are subject to availability.
All adverts are subject to the Terms & Conditions that apply to this website, and all bookings are accepted on that basis.

ACT News & Comments page
Banner ad size:  120 x 240 pixels (portrait - standard size)
Number of advertising positions: three
Cost: see below

How many people visit the ACT website?
In the 12 months from 1 April 2007 to 31 March 2008 an average of 8,027 'unique visitors' per calendar month visited the ACT website. This figure is 28% higher than the corresponding figure for 1 April 2006 to 31 March 2007 (6,257 'unique visitors' pcm), 91% higher than the figure for 1 April 2005 to 31 March 2006 (4,424 'unique visitors' pcm) and is three-and-a-half times higher than the figure for 1 April 2004 to 31 March 2005 (2,298 'unique visitors' pcm).

For more information click here.

Is there a discount for media buyers or advertising agencies?
Yes: 10%.

Is there an extra discount for charities?
No.

What is the file size limit?
Banner ads should be supplied as a .gif file, with a size limitation of 30k.
[This is a global web standard.]

Can a banner ad include animation? 
Yes, banner ads can be animated or static – subject to the file size limit of 30k.

Can a banner ad include a click-thru address?
Yes. Please give the full web address of the page you want people to click-through to, including http:// and page name, for example: http://www.christians-in-education.org.uk/events.html  

Please note: this is important as some addresses don't have the www in them, e.g. http://news.bbc.co.uk

How can I get a banner ad designed?
Just contact Serve Design (the company that designed the ACT website).

By telephone: 01579 347107
By email: info@serve-design.co.uk
Website: www.serve-design.co.uk

How much does it cost to get a banner ad designed?
Prices are as follows…

Static (non animated):
Either: 120  x 240 pixels (portrait) or: 468 x 60 pixels (landscape) 
Cost: £75 for one; £100 for both

Animated:
Either: 120  x 240 pixels (portrait) or: 468 x 60 pixels (landscape) 
Cost: £125 for one; £160 for both

Please note: these prices include initial design and one revision prior to publishing.
If more design options are required this will cost more.

What do I need to send to the banner ad designer?
The banner ad file is the property of the client and will be in a standard format so it can be used on other websites.

At least ten working days prior to the publication date, the client will need to provide the designer with the following:
(a) logo (if required)
(b) image (e.g. if a product is being displayed)
(c) copy (i.e. the exact wording required)
(d) some creative direction as to the colours / themes / ideas that should be included 
(e) web link (i.e. the exact webpage you want people to go to when they click on your ad)

Please note: most file formats are acceptable except images embedded into Word or Publisher. Ideally logos and images should be sent as a JPG, TIFF, PSD or EPS.

How do I book a banner ad?
Just contact the ACT Office.

By post: ACT, 94a London Road, St Albans, Hertfordshire, AL1 1NX,  England
By telephone: 01727 840298
By fax: 01727 848966
By email: act@christians-in-education.org.uk
Website: http://www.christians-in-education.org.uk/

This page was last updated on 10 April 2008